In the real estate industry, direct mail continues to be a powerful marketing tool. While many agents are ditching this type of marketing in favour of online methods, those who stick with real estate mailers are finding great success.
If you’re curious about marketing yourself as an estate agent you’ll want to know about all the latest trends in direct mail, so read on! Below we’ll discuss what’s working right now and how you can apply these tactics to your business.
What is Direct Mail Marketing?
In a nutshell, direct mail marketing is the physical correspondence through the mail, with your current and potential customers. It involves sending advertising materials, such as postcards or letters, to a specific audience. You might choose to send addressed mailers or unaddressed mailers to target potential home buyers and sellers.
There are a number of ways to create an effective direct mail campaign, and it’s important to tailor your campaign to your target audience. In order to get the most out of your direct mail marketing efforts, you should also consider using other marketing channels, such as online advertising or social media.
By using a variety of marketing channels, you can reach more potential customers and increase your chances of success.
Our mission here at Digital Direct Real Estate is to help agents in the industry get their names into the hands of their potential vendors and buyers at a more targeted and cost-effective rate. Richard Prowse – CEO
Here Are 5 of the Most Effective Direct Mail Campaigns
- Handwritten letters – When you are marketing yourself as an estate agent, a hand-written letter can make a big impact. They are personal and show that you took the time to write to your prospect, specifically. They also stand out in a sea of emails and texts and create a sense of connection with the recipient.
- Postcards – Continuing to be one of the most effective ways to market real estate, postcards are tangible, personal, and can attract the attention of potential buyers or sellers. Plus, they’re affordable and easy to customise. The best part is that when you send postcards with Digital Direct, our customer service team manages the ROI on your marketing activities, and shows you via analytics what is working, and more importantly, what is not. If you are looking to find new vendors, postcards are where it is at!
- Self-Mailers – Created from a single-printed sheet that has been folded, self-mailers can include anything from a market report to a newsletter. Newsletters remain one of the most effective forms of marketing, especially when it comes to real estate. They allow you to target a specific audience, showcase your listings and market yourself in a very professional way. These can be great for current clients but are also quite effective when you are marketing to find new vendors.
- Keepsakes and Gifts – Mailing keepsakes and gifts to your clients after you’ve closed on their deal is a great way to show them how much you appreciate their business. Not only will they appreciate the sentiment, but they’ll also love the thought that you put into choosing something personal and special.
- Branded Magazines and Catalogues – By branding a magazine or catalogue with your name, contact information, and services, you can make sure that your clients always know who to turn to for help. Plus, a well-designed piece will leave a positive impression on your clients and may even encourage them to recommend your services to others.
Digital Direct Has Money-Saving Options for Your Real Estate Mailers
Our mission here at Digital Direct Real Estate is to help agents in the industry get their names into the hands of their potential vendors and buyers at a more targeted and cost-effective rate.
We have been saving agents a significant amount of money on the printing and distribution of their campaigns, while expanding on their campaign reach. We estimate savings from the previous 12 months’ expenditure on direct mail is between an astounding $15,000 to $25,000+ per agency.
Create, book, print and deliver with Digital Direct Real Estate. Contact us today to discuss your options!